Bite Me Electrolux and Shame on You Kelly Ripa
Monday, April 19, 2010
Have you seen any of the Electrolux commercials with Kelly Ripa? You know, the ones where she manages her high pressure job(s), makes cupcakes, has a dinner party, washes, folds and puts away clothes, makes chocolate strawberries, hosts a sleepover and a birthday party for a dog... all set to the Bewitched theme.
The commercials that command you to "be more amazing!"
Am I the only one who sees these as a giant feminist backlash?
One of the biggest wrong turns women ever took was making the work we do appear effortless. I say appear because any woman or man who has done the work that is traditionally seen as female, knows it is anything but effortless. I have also read several studies that show the mechanization of housework with the inventions and technological improvements of appliances increased, not decreased the amount of housework that women do in part because it raised expectations. For me, showing Kelly Ripa, a woman who probably works no fewer than 50 hours a week and has multileveled staff to help her manage her responsibilities, effortlessly managing her household is a crock of poo fondue. I would be very surprised if she didn't have a full-time housekeeper, maybe two. And seriously, I'm not saying she shouldn't, I'm guessing she juggles about twenty dozen more important things than I do. I am saying that when a high profile woman like this tells us that we need to "be more amazing" then we are doing it wrong. We are priming the pump of motherhood for depression, anxiety, body dysmorphia, eating disorders, isolation, et. al..
So Kelly Ripa, keep making your chocolate strawberries and being "more amazing," I'll be over here yelling at my kids and looking at my pile of laundry. Oh and Electrolux? If you want my hard earned dollars spent on your over-priced hunks of steel and plastic, how about showing a man using them?